Professional Race Car Seat Manufacturers Announce Indianapolis Motor Speedway Edition Child Car Seat

(Indianapolis, IN) Bald Spot Sports, makers of customized professional race car seats, introduces an exclusive Indianapolis Motor Speedway line of child car seats.

Bald Spot Sports (“BSS”) is known nationwide within the professional racing industry for their patented race car seat technology. Custom made to order for IndyCar, NASCAR and NHRA drivers, these seats have been proven to keep drivers safe in even the most horrific crashes.

Because of their long-standing association with the Indianapolis Motor Speedway (“IMS”) and their reputation for the safest race car seats in the industry, the IMS was proud to lend its logo and stamp of approval on this line of child car seats.

BSS has a partnership with Dorel Juvenile, a major manufacturer of child car seats, to imple-ment their patented technology into certain car seat models. “We are excited to be able to bring our technology to this industry,” says Cameron Cobb, Co-Founder of Bald Spot Sports. “The thought of playing a role in protecting children every day is a project we take very seriously.”

Shown here with the official IMS Wing, Wheel and Flag logo is the Dorel manufactured Maxi-Cosi Pria 70 & 85 seat, suitable for children weighing 9-40 pounds when used in the rear-facing position, and 22-70 pounds when used in the forward-facing position.

It’s FlexTech™ system allows for multi-directional energy management, and the seat includes revolutionary side impact protection. The Wing, Wheel and Flag logo may also be placed on the Maxi-Cosi Pria 85, suitable for children weighing 14-40 pounds when used in the rear-facing position, and 22-85 pounds when used in the forward-facing position. These highly rated seats, which retail for $299.95 & $349.95 may be pre-ordered by contacting BSS.

For more information, contact Bald Spot Sports at 1.877.BSS.SEAT. Also, visit http://www.thisbuiltamerica.com/indiana#15 and see “Chapter 2, Racing to a Better Seat” to learn more about the Dorel/BSS partnership.

Safety 1st Advance 70 Air

Safety 1st Advance 70 Air

• Convertible car seat
• Rear-facing 5-40 pounds (preferably until age 2)
• Forward-facing 22-70 pounds
• $189.99

The Safety 1st Advance 70 Air convertible car seat offers advanced side-impact protection using the company's G-Cell HX and Air Protect technologies. G-Cell HX is specialized rebounding foam with hexagonal shapes that lines the entire car seat shell. Safety 1st developed G-Cell HX with Bald Spot Sports, a company that uses solid G-Cell foam in customized cockpits for Indianapolis 500 professional racecar drivers.

"G-Cell HX absorbs energy as it makes contact with the occupant to mitigate crash forces much like a bumper does on cars," says David Amirault, director of product marketing, design and brand management for Dorel Juvenile Group (DJG), the Safety 1st manufacturer, in Columbus, Indiana. Air Protect is impact foam in the seat's headrest with an air chamber that dissipates the energy of a crash away from a child, Amirault says.

DJG has tested the Advance 70 Air with its own side-impact sled tests. "We've seen sizable improvement in the dissipated energy," Amirault says. DJG is also working with Kettering University in Flint, Michigan, to develop a side-impact test that it hopes NHTSA will adopt as a safety standard for all car seats sold in the U.S.

In addition to the Safety 1st Advanced 70 convertible car seat, DJG plans to use G-Cell HX and Air Protect in more of its car seats down the road. To spot these seats in stores, look for a tag with a big orange plus, which indicates the car seat features both Air Protect and G-Cell HX.